3 Amazing reasons why Marketing Automation is rising while budgets are being cut.

The truth about marketing automation

Before starting to talk about the wonders marketing automation we want to bring to the forefront a trait that most businesses seem to have in times of crisis and that is slashing merketing budgets. Don’t get us wrong, we get it, when times get hard you want to cut spending. However, we were lucky enough to have clients that listened to our advice and even if they slashed the advertising budget they didn’t stop all together, or even better – they redirected that budget towards automation.

To kill marketing while in hard times is like taking out the engine from your car to save on fuel consumption. But brighter times are ahead, we are happy to see a trend in the market, more and more people are looking with love towards marketing automation. Where in the past your sales people would have to chat people up, now they can come in only at the end and with all that time left they can do something else.

1. People are predictable, and predictable is good for Marketing Automation.

So, as you know we are specialized in building amazing chatbots and while not every bot is the same the big majority seem to need flows for frequently asked questions. Let’s take this into consideration: you are a construction company that wants to sell their houses without going to real estate agency, so you start running ads. No matter how well your information is stated people will still ask about the location, the price, how they can schedule a visit and how they can pay. They all seem like tedious questions, even if they are very important, so instead of hiring someone to answer the same questions all day long you hire us to automate the processDigital Help Agency.

Here’s what we’ll do: we’ll analyze what problems the users have and how you want to solve them them we’ll build flows for each question that are triggered by clicking on a button or if we want to give the feeling of talking to a real person the flows will be triggered by keywords found in the user’s input.

If they ask “What’s the price for one of these houses?” the bot will start a flow based on the word price and say something like “The price varies based on the house you choose from 100k to 200k. Can you select a house from below?”. The user will be taken care of as much as we can and when we can do no more, we’ll notify one of your sales people.

Bottom line, if the work seems repetitive and fit for a robot, it should be done by a robot.

2. Marketing Automation gives you time to do what really makes money.

We said it above and we are going to say it again “If the work seems repetitive and fit for a robot, it should be done by a robot.”

People are amazing, they set foot on the Moon and if Elon Musk is to have his way they will soon step on Mars, so if people are so amazing – why hire someone to do menial tasks that can be automated? We’re not saying that you should have no more human employees, we’re just saying that your sales people should make sales not send the same e-mail again and again.

Marketing Automation means setting-up ads so that you always have leads and having those leads be curated by an automated system so that only the ones that are of good quality will arrive in front of a human. We’re using ManyChat for our chatbots and we can’t state how friendly it is for marketing automation.

3. If you can automate something you can scale it. Point for Marketing Automation.

You can have the best sales people but if they are running around like a bunch of decapitated chickens after fresh leads they will not be at their A Game. If you can automate getting leads and process them to a point without human interaction, your sales people will have time to be in their best closing form because now they are no longer a Jack-Of-All-Trades, they are empowered to be The Wolf of Wall Street.

The best part is, as soon as you automate it you can scale it up. If your employees are hungry for more leads just tweak the ads and the messenger automation and BOOM they have more on their plate on demand.

Do you need any help in automating your marketing processes? Send us an e-mail at hello@digitalhelp.agency or razvan@digitalhelp.agency.

5 Ways to have a friendlier Chatbot and not an angry one.

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We’ll start by saying that the whole point of a chatbot is replacing or aiding what an actual human support representative would do in a live chat. That being said, it should behave as wonderful assistant, think of Batman’s Alfred – very helpful, elegant yet down for a joke sometimes.

Alfred is knowledgeable so he answers to the point, making him seem like he knows what he’s talking about. That’s how a chatbot should behave, as opposed to delivering walls of text, a thing that we see more often than we’d like to.

If you need more proof that the second mode of conversation is best, just think of this: when your partner is mad and you are fighting through text, do they send you a big 500 to 1000 word composition or do they make short easy to understand points? Thought so, the last think you want is your bot looking like an angry girlfriend.

1. The chatbot should talk in lines not in blocks

As we have stated before and as the image above indicates, a chatbot should break down the information into bite sized pices in such a way that the user does not feel he or is she is being talket at, but rather talked to. To put it simply you should not present the problem, the solution an the thank you message in the same block of text. You can get creative using smart delays or typing functions from Manychat.

2. The chatbot should be a virtual assistant not a virtual leader.

We get it, your chatbot can be an alpha leader with tones of muscles and a machine gun, but it does not mean it should. The bot works best as soft guiding hand rather than a hard push. In terms of it being a robot think closer to R2D2 or C3PO and as far as you can from the Terminator. The user needs to be guided and helped, not intimidated by your show of force.

3. The best way out of a chatbot is the short way out

Congratulations! You did it! You built a chatbot that contains everything the user might need, but in your quest to lead people further into the bot you forgot to leave a way out, now people have to scroll up 5 minutes in order to reach the main menu again. Giving people a way back is not bad, they are not escaping, they are just exploring other paths. So, don’t hold the users as hostages and leave handy “Back” or “Main Menu” buttons as often as you can.

4. Your chatbot is not a human, and that’s ok.

Doesn’t matter how hard you try, your chatbot will not become a human, sorry you had to hear that. Don’t be afraid to leave a line that says “Should I get my human master for you? He has the answer to that”. If your chatbot is made well you’ll only have to default to bringing an admin into the equation once they want to convert or need further guidance, doesn’t matter the case, it is a sign that the user wants to become a client/customer. If they want to convert but your bot keeps spaming the “Sorry, can you repeat that” line, they might be turned off.

5. Don’t understimate how much people want to talk about themselves.

People are used to being the center of attention, even more so when they are the customer, so your chatbot should not tell people how awesome the founder of the company is but rather it should talk about their needs. You should tell them how you can help them and not how they can help you.

As a footnote, we can’t state how useful a quiz is in generating leads. Why? People want to be the center of attention, and if you can tell someone what type of bread they are, they are yours!

Should you need help with your chatbots do not hesitate to write at hello@digitalhelp.agency

It was great talking to you,

With love, Digital Help Agency