Nobody was less prepared for this pandemic more than small brick and mortar businesses. Even if they may be reopening slowly, there are lots of hoops to jump trough. One of them is capacity management and a chatbot can help with that.

The main condition for restaurants or other small businesses that have to accomodate their customers in order to reopen is ensuring the fact that they can manage a safe distance for their patrons. How can you get a safe distance if you can’t manage the number of clients before they get to your door? Of course you can just tell them “no” once they are at your doorstep because you are at full capacity, but that may come off as being rude.

The best thing to do is to manage you cutomer flow before they even bother to make their way to your storefront.

Why use the chatbot?

Why should you use the chatbot in order to manage bookings and not some other ready-made app? Because every app has a learning courve, if I need to learn the layout of the booking app in order to get a table at your restaurant, I’m more likely to revert to something I already know – like just callling.

The good part is, people know how to use Facebook Messenger so there is no learning courve. If the chatbot is well made, the user will feel jjust as if they were chatting with their favourite waiter.

Is capacity management such a big thing?

From your point of view, capacity management doesn’t seem like such a big thing, does it?

Let us just list a couple of businesses that MUST manage capacity:

• Restaurants need to manage capacity. The chatbot will help.
• Hotels need to manage capacity. The chatbot will help.
• Hair salons and spas need to manage capacity. The chatbot will help.
• Gyms need to manage capacity. The chatbot will help.
• Any office or co-working space needs to manage capacity. The chatbot will help.
• Real Estate open houses need to manage capacity. The chatbot will help.
• Car showrooms need to manage capacity. The chatbot will help.
• Coffee Shops need to manage capacity. – Guess what? The chatbot will help.

Automated bookings using a Facebook Messenger Chatbot?

Yes, it is a thing. To your customers the chatbot may look just like another conversation, and it should look like that, it should look friendly. But, in the backgroud the chatbot is doing lots of maths and filling in Excel Spreadsheets.

Math may not be your cup of tea so let us explain to you how this all should work. Click the bubble in the bottom right corner and get in touch with us.

There may be two reasons you are reading this, either you are looking for the best of the best to build you an awesome chatbot or you may be just wanting to see what could prompt us to use such an outrageous click bait title.

We may be the best chatbot builders. Keyword is may.

First of all let us address the second part. Please notice the “may” in the “we may be the best chatbot building agency”. If you are a marketing enthusiast or a beer enthusiast you may remember Carlsberg’s slogan “Probably the best beer in the world” that they have run for over 40 years until August of 2019. That one slogan allowed the brewer to imply the fact fact that they may have the best beer, because no one could make the claim to be objectively the best, for legal reasons. We are using the formula the same way, we may be the best because we have yet to encounter the best agency. If you want to see what Carlsberg’s slogan is now you can click here.

On top of that, our clients are saying we are the best. You know what they say, the client is always right.

Why our clients say we are the best chatbot builders.

Yes, our client say we are the best at what we do, and that is thanks to a combination of good communication (Whatsapp, Facebook Messenger, E-mails, Looms, Zooms), mastery of the manychat platform and a good grasp of consumer behavior and marketing overall.

300000 chatbot subscribers for a cooking Blogger?

Ok, so the story goes like this.

We work with the biggest cooking blogger in Romania and she has very profitable e-commerce store for all your baking needs. In just under a week we got that business around 300000 chatbot subscribers, granted the fact that people love the blogger made it easier as the brand had a lovable face.

Aside from that, we used some very clever tactics to make the bot spread like a virus. Tactics like clever use of the share mechanics, easy to navigate flows and well placed up sells in the form of viral prompts that urged the user to share content.

We are working with that blogger to this day, doing great customer support with the chatbot and amazing sales in the chatbot and using amazing Facebook ads.

By the way, we have ads to messenger with a 297 ROAS, beat that.

What if your sales people had their own chatbot?

Listen to us, there is more than one way to use a chatbot, as long as you are creative the sky is the limit.

One of our client sells roofs, as in a lot of them. As you can probably imagine that process takes a lot of sales people to do consulting and to help the client in taking the right decision, and more important taking the right decision with the client’s company.

Here comes the fun part.

Sales people should have time to sell, right? They should not answer the same questions everyday, it would be like asking a NASA engineer to fix your kitchen faucet, a bit overkill.

We made a business page for each sales person and using some amazing automations the lead can be engaged on a daily basis with custom conversations. The best part is, in that time the sales person is doing something else, they just get a notification when lead is ripe.

Remember, automation is not here to take our jobs, it’s here to take away the parts of the job that are tedious. To read more about marketing automation click here.

This is just a great example of the chatbot helping you have a full pipe, and helping you empty it.

With the right quiz and the right chatbot there’s not much standing in your way.

Everybody like a good quiz, right? And that’s because everybody likes the conversation to be about themselves, nobody cares about who founded your company , but if you can turn a conversation about you product into one about the customer you just struck gold.

For many of our customers a quiz is an essential part in the lead generation process. Simply put: you tell people that you can tell them what type of pizza fits their personality, along the way you can break them up in as many audiences as you need. In the end, they’ll give you their e-mail address because they want to see the results. Later on, they may get a discount code for the pizza that suited then.

Ok, we’re done with the pizza analogies, we may be getting hungry.

Bottom line is, the more you get people to talk to you and tell you about hemselves the better you can target them. Lead generation should not be about you, it should be about them.

These were some of the reasons our clients said we are the best, and who are we to say they are wrong?

If you’d like to find out how we can be the best for you, just click the messenger icon in the bottom right corner and let’s talk.

Before starting to talk about the wonders marketing automation we want to bring to the forefront a trait that most businesses seem to have in times of crisis and that is slashing merketing budgets. Don’t get us wrong, we get it, when times get hard you want to cut spending. However, we were lucky enough to have clients that listened to our advice and even if they slashed the advertising budget they didn’t stop all together, or even better – they redirected that budget towards automation.

To kill marketing while in hard times is like taking out the engine from your car to save on fuel consumption. But brighter times are ahead, we are happy to see a trend in the market, more and more people are looking with love towards marketing automation. Where in the past your sales people would have to chat people up, now they can come in only at the end and with all that time left they can do something else.

1. People are predictable, and predictable is good for Marketing Automation.

So, as you know we are specialized in building amazing chatbots and while not every bot is the same the big majority seem to need flows for frequently asked questions. Let’s take this into consideration: you are a construction company that wants to sell their houses without going to real estate agency, so you start running ads. No matter how well your information is stated people will still ask about the location, the price, how they can schedule a visit and how they can pay. They all seem like tedious questions, even if they are very important, so instead of hiring someone to answer the same questions all day long you hire us to automate the process – Digital Help Agency.

Here’s what we’ll do: we’ll analyze what problems the users have and how you want to solve them them we’ll build flows for each question that are triggered by clicking on a button or if we want to give the feeling of talking to a real person the flows will be triggered by keywords found in the user’s input.

If they ask “What’s the price for one of these houses?” the bot will start a flow based on the word price and say something like “The price varies based on the house you choose from 100k to 200k. Can you select a house from below?”. The user will be taken care of as much as we can and when we can do no more, we’ll notify one of your sales people.

Bottom line, if the work seems repetitive and fit for a robot, it should be done by a robot.

2. Marketing Automation gives you time to do what really makes money.

We said it above and we are going to say it again “If the work seems repetitive and fit for a robot, it should be done by a robot.”

People are amazing, they set foot on the Moon and if Elon Musk is to have his way they will soon step on Mars, so if people are so amazing – why hire someone to do menial tasks that can be automated? We’re not saying that you should have no more human employees, we’re just saying that your sales people should make sales not send the same e-mail again and again.

Marketing Automation means setting-up ads so that you always have leads and having those leads be curated by an automated system so that only the ones that are of good quality will arrive in front of a human. We’re using ManyChat for our chatbots and we can’t state how friendly it is for marketing automation.

3. If you can automate something you can scale it. Point for Marketing Automation.

You can have the best sales people but if they are running around like a bunch of decapitated chickens after fresh leads they will not be at their A Game. If you can automate getting leads and process them to a point without human interaction, your sales people will have time to be in their best closing form because now they are no longer a Jack-Of-All-Trades, they are empowered to be The Wolf of Wall Street.

The best part is, as soon as you automate it you can scale it up. If your employees are hungry for more leads just tweak the ads and the messenger automation and BOOM they have more on their plate on demand.

Do you need any help in automating your marketing processes? Send us an e-mail at hello@digitalhelp.agency or razvan@digitalhelp.agency.